Adding Site Search and Linking It To Google Analytics

Adding site search to your website and linking it to Google analytics can yield a tremendous amount of data intelligence from your website.

When you have visitors to your website, Google analytics will record each visitor and the actions they take your website. One action is how they got to your website. Another action it records is when a visitor clicks a button to go to another page of your website.

Many actions Google analytics records on its own. However, some you need to specifically tell Google analytics to record. One is site search.

Site Search

Site search is when a visitor searches for keywords on your website, to find something specific on your website. It’s like your website’s own little search engine. Having knowledge of what people are searching for on your website can provide you with an advantage of what you customers want, and do you have it on your website.